That Fitster


That Fitster


That Fitster is a real-life healthy lifestyle blog. This brand combines elegance with a bit of fun. The pink dot assumes different graphic behaviour, creating a flexible and original language.

This project included the Brand Identity, the Stationary, the Look and Feel of the blog, and some pieces of merchandising.

It’s nice to create new brands, but is even better testing how a brand can behave in different touchpoints.


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